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How to Make the Most Out of Online Marketing for Your Beauty Business
As you launch your beauty business, it’s important to build an ongoing online marketing strategy. Online marketing helps you reach more people. You can sell all over the world instead of just...
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5 Tips for Pitches that Will Land a Magazine Feature for Your Beauty Brand
When you are running a new beauty brand, you want to take every opportunity to spread the name of your brand and get in front of new customers. Landing a feature in a magazine is a great way to gain...
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The 5 Questions That Will Shape Your Brand
Before you start to build your beauty brand, you must have a clear idea of what you want to communicate to potential customers so that you can implement design choices accordingly. In the end, you...
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The Power of Social Media for Your Beauty Business (And How to Do it Right)
Social media marketing is vital for beauty businesses. Your target audience is likely spending a good deal of time on social media. So are all the influencers who might be interested in your brand!...
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14 Essential Things to Know About Your Competitors
Competitive brand research is one of the key elements in creating your brand identity. It’s so important that you should do it right away, before you even start on your own logo or banding. This way,...
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What the “New Normal” Means for Consumer Behavior Trends (and How Beauty...
Many industries were impacted by COVID-19, and the beauty industry was no exception. Prior to the pandemic, the beauty industry thrived off of brick-and-mortar sales, with a whopping 85% of purchases...
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How 3D Printing is Disrupting the Beauty Industry (And What it Means for the...
By now, most of us know that 3D printing is here to stay. It’s made some big changes in several industries, and is only going to continue to revolutionize the way we make products. But what about the...
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Trust, Relationships, and the Customer Life Cycle: How to Create Lifelong...
The beauty industry is more competitive than ever. If you’re launching a beauty brand you have to find ways to stand out. Consumers have countless choices for makeup, skincare, and haircare. They’re...
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Create Sizzling Packaging Copy for Your Beauty Brand with These Simple Tips
When you design the packaging for your beauty products, it’s not enough to just look great. Your packaging also has to inspire people to buy your product. Creating compelling packaging copy will do...
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10 Beginner Mistakes in Logo Design—and how to avoid them
Designing your logo is an exciting part of building your beauty brand. It’s also very complex, and shortcuts can be tempting. But beware—shortcuts can leave you with a sloppy logo that won’t help you...
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